International Standard
ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO 20252:2019
Edition 3
2019-02
© ISO 2024
International Standard
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Published (Edition 3, 2019)

ISO 20252:2019

Format
Language
CHF 194
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Abstract

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General information

  • Status
     : Published
    Publication date
     : 2019-02
    Stage
    : International Standard to be revised [90.92]
  • Edition
     : 3
    Number of pages
     : 66
  • Technical Committee :
    ISO/TC 225
  • RSS updates

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